Ontraport is a unified platform that allows online businesses to handle sales, marketing as well as content and information management. The system uses powerful lead capture tools to manage all parts of the business such as finances, marketing campaigns and sales. ClickFunnels helps you create functional, attractive sales funnels that will successfully get people to purchase your products and services.
Ontraport is ideal for expert marketers and salespeople looking for a funneling solution that can help them improve their sales and marketing. If you don’t want to automate each process of your business and instead focus on selling your products or services, ClickFunnels is the best option.
In this article we will compare the features of Ontraport and ClickFunnels to help you determine which of software better meets your business needs.
ClickFunnels vs. Ontraport: Top 5 Features
Top 5 Features of Ontraport
- Landing Pages
Ontraport allows you to build landing pages, test and modify them to fit your preferences.
- Creating an E-Commerce or a Membership site
With Ontraport, you can create an E-commerce site or connect with Word Press to create a membership site
You can finally customize metrics and display them in a single dashboard. You can see metrics for the conversion rate for a form, products sold, number of users in your email and fit your preference.
- Email Marketing
With Ontraport, you can create emails and send them to your segmented lead lists based on their behaviors and identities for a highly personalized market campaign strategy.
- Business Automation
Ontraport allows you to automate your business activities. If you are running several sales funnels at the same time, the software will help you automate tasks associated with your marketing campaign, your sales process, your email marketing and your billings.
Top 5 Features of ClickFunnels
- Ready-To-Use Sales Funnels
ClickFunnels gives you ready to use funnels for selling services, products, eBooks, webinar and memberships. These funnels are also scientifically tested to convert. These funnels are designed to get the highest number of sales possible with pages that your funnel has.
- Email Lists and Broadcasts
ClickFunnels has an email marketing tool where you can create emails and email campaigns then send them to your desired audiences relating to behavior related metrics and identity.
- Action Funnels
Allows you to create funnels and assign different actions based on users previous action. ClickFunnels' automation tool is focused on getting your sales and getting more users.
- Landing Pages
ClickFunnels gives you the ability to build landing pages. It has a drag and drop user interface that makes it user friendly. You can add different elements, such as a headline picture to any part of the landing page using the drag and drop feature.
- Tutorial and Onboarding Process
ClickFunnels provides you many tutorials to help you get familiarized with their service.
A Comparison of ClickFunnels and Ontraport
- Target Users
ClickFunnels is designed for marketers and product developers in need of a complete marketing funnel system. Ontraport is designed for small or medium businesses with sales and marketing process experience.
- Number of Emails
ClickFunnels offers you unlimited emails on all plans. Ontraport offers you unlimited emails on its basic plan and 100,000 emails per month on the Pro and Team plans.
- Automation Funnels
ClickFunnels has unlimited automation funnels in a month plan. Ontraport has unlimited automation funnels on all plans. ClickFunnels has automated SMS marketing automation. Ontraport SMS marketing automation supports two-way SMS communication.
ClickFunnels has not provided email split testing on ClickFunnels' website. Ontraport supports 1-4 email variations per split test. ClickFunnels does not support direct mail automation while Ontraport direct mail automation supports automated postcard marketing.
- Workflow Builder
ClickFunnels automation workflow builder sets up automation workflow based on the purchasing behavior. Ontraport automation workflow builder creating multi-channel automation rules that requires no programming.
- Email Marketing
Click funnels email course builder uses a simple formatting and can be organized into a sequenced email format. Ontraport uses Ontramail email builder is creating and organizing email courses that will require no prior email marketing experience.
Ontraport offers you three pricing models depending on your budget, business size and requirement. Each plan comes with a money back guarantee. The pricing plans include the Basic Plan that costs $79, the Pro Plan that costs $297 and the Team Plan that costs $597.
ClickFunnels on the other hand offers you two major pricing models: include the Full Plan for just $297 a month and the ClickFunnels Standard Plan for just $97 a month.
Pros and Cons of Ontraport
- Pricing: It is affordable and has no setup fees. Once you choose your plan, you will able to access nearly all the platform’s features.
- Great community: The Company is greatly committed to the success of all its customers. It upgrades its servers regularly to avoid redundancy and constantly looks for ways to make their app quick and more responsive.
- Unified system: The platform combines your marketing efforts into one, central system. It also helps one to hyper-target his/her leads and convert them into customers.
- Custom object: Ontraport allows you to build custom objects, which allows you to create relationship between multiple databases that are unique to your organization.
- E-commerce features: It has a large range of impressive e-commerce features that include automatic credit card payment collection, ability to add upsells and cross-sells and credit card expiration notifications.
- Some users complain that the Ontraport dashboard is not visually appealing as it does not have graphs and charts.
Pros and Cons of ClickFunnels
- ClickFunnels has pre-built out to help in specific campaigns for example webinar funnels are pre-built.
- It is flexible enough to help achieve almost any design goal you would prefer from the easy to use interface.
- You can create your own website in 10 minutes using the drag and drop tools and templates.
- User of ClickFunnels provides great value of knowledge and resources for free for better.
- The ClickFunnels page builder is lacks a level of customization.
- Its Actionetics is not as sophisticated as other CRM platforms.
Both Ontraport and ClickFunnels have their own advantages and disadvantages. Ontraport is a perfect option if you are looking to improve your sales and marketing. ClickFunnels is perfect for those looking to specifically increase your sales.